American Express Company AXP recently announced that the company is expanding its partnership with Square, a commerce solutions provider, to launch a forthcoming credit card designed specifically for Square sellers. The move is expected to benefit small businesses.Square already provides services like loans, savings, checking and others, and the deal with American Express will enable it to offer its first-ever credit card to small businesses in the United States. The partnership is expected to strengthen Square’s in-house banking options and provide a competitive edge.The new credit card is expected to be powered by i2c and backed by American Express’ massive network. It will likely be issued by Celtic Bank. It is expected to enable merchants to manage their finances and cash flow on the same platform that they utilize to run businesses.Further details about the card and its benefits are expected to be disclosed in 2023. Partnerships like this help American Express expand its presence in the small business landscape. A large chunk of AmEx’s customers consists of small businesses, which suffered the most from the COVID pandemic.Now that things are looking up and the small businesses are rebounding, AXP’s financial products are seeing a surge in demand. Moves like these help AmEx to rapidly grow its business in the domestic market and diversify revenue sources.AXP’s revenues are witnessing an increasing trend, led by several growth initiatives, such as launching new products, improving the existing ones, reshaping prices, reaching new agreements and forging alliances, among others.Price PerformancesShares of American Express have declined 2.3% in the past six months compared with the 1.8% fall of the industry.Image Source: Zacks Investment ResearchZacks Rank & Key PicksAmerican Express currently has a Zacks Rank #3 (Hold). Some better-ranked stocks in the broader finance space are American Financial Group, Inc. AFG, StoneX Group Inc. SNEX and Midwest Holding Inc. MDWT, each carrying a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.Headquartered in Cincinnati, OH, American Financial is a major insurance holding company. The Zacks Consensus Estimate for AFG’s 2022 bottom line is pegged at $11.66 per share, which witnessed two upward estimate revisions in the past 60 days against none in the opposite direction.New York-based StoneX Group works as a global financial services network. The Zacks Consensus Estimate for SNEX’s current year bottom line indicates 54.8% year-over-year growth.Based in Lincoln, NE, Midwest Holding is a financial services company. The Zacks Consensus Estimate for MDWT’s 2022 earnings is pegged at 65 cents per share, signaling a 185.5% surge from a year ago. FREE Report: The Metaverse is Exploding! Don’t You Want to Cash In? Rising gas prices. The war in Ukraine. America's recession. Inflation. It's no wonder why the metaverse is so popular and growing every day. Becoming Spider Man and fighting Darth Vader is infinitely more appealing than spending over $5 per gallon at the pump. And that appeal is why the metaverse can provide such massive gains for investors. But do you know where to look? Do you know which metaverse stocks to buy and which to avoid? In a new FREE report from Zacks' leading stock specialist, we reveal how you could profit from the internet’s next evolution. Even though the popularity of the metaverse is spreading like wildfire, investors like you can still get in on the ground floor and cash in. Don't miss your chance to get your piece of this innovative $30 trillion opportunity - FREE.>>Yes, I want to know the top metaverse stocks for 2022>>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report American Express Company (AXP): Free Stock Analysis Report American Financial Group, Inc. (AFG): Free Stock Analysis Report StoneX Group Inc. (SNEX): Free Stock Analysis Report Midwest Holding Inc. (MDWT): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research